12/18/2023 0 Comments Alpha bits cereal ukAdults though were the main ones buying cereals but heading into the ‘80s that would change.Ī kid begging and pleading for anything from a cereal to a toy can actually be very successful and it’s called “ pester power“. The top-selling breakfast cereals have always generally been:įor an ‘80s kid, there are a few gold choices in there specifically Cinnamon Toast Crunch and Lucky Charms. Except for maybe stoned college students. The problem for these brands was that they were 100% targeted to kids and really had no hope of cornering the adult market. For 9 year old me this was my dream come true. I remember almost passing out the day I saw a box of Corn Pops and Fruity Pepples on the countertop. Our whole family would be up there sharing these cottages and my aunts and uncles were in charge of the food. A big thing would happen in the summers however when we would head north to the cabin. To me, this was the very definition of utopia. Seeing Cookie Crisp commercials when you were younger was borderline abuse knowing that I would never get to have cookies for breakfast. They were more facsimile foods, but that didn’t matter because I wanted them more than life itself. A lot of the things I was seeing in commercials could not really even be considered foods. That’s as extravagant as our cereal choices were. We were raised on the standard Cheerios, Cornflakes, Weetabix, and, if we were lucky, Honey Nut Cheerios. I took this worse than some countries that lose their independence. Anything that came from a brightly colored box with some sort of cartoon on it was not going to be making it into my bowl. If you grew up like me you probably were very rarely allowed sugary junk cereal. You can listen to the podcast version about 1980s cereals, or if you like to listen with your eyes you can read on! The Brave New World Of 1980s Breakfast Cereals An explosion of cereal varieties and characters, along with great advertising campaigns, made these breakfast cereals as coveted as some toys. The breakfast cereals of the 1980s ushered in a whole new era of products that were highly desired by kids. This exclusive deal with MOM is in addition to an existing exclusive relationship between Empire Bespoke Foods and Post Consumer Brands, whose product offering includes other iconic US products such as Cocoa Pebbles and Alpha Bits.Do you remember being that kid in the supermarket pleading for your dream breakfast cereal like your life depended on it? Malt-O-Meal uses only the highest quality ingredients, so that their cereals not only taste great, but are also part of a nutritious breakfast. MOM cereals can go head to head with the big-brand cereals in taste and quality. They also have an office on the East Coast of the USA, which specialises in sourcing and consolidation of orders. The business has particularly strong links with America, having been founded in 1998 specialising in Asian, USA confectionery and Kosher products. The UK’s love of iconic American brands continues to grow and, as one of the leading importer distributors in the UK, we’re proud to add these cereals to our portfolio of exclusive brands that bring the finest and most authentic foods to UK retailers and consumers”Įmpire Bespoke Foods are passionate about importing and distributing specialist foods from around the world and are continually extending their portfolio with brands that have authenticity and provenance. Nick explains “ Not only are these cereals amongst some of the most popular in the USA, but they can be enjoyed by the whole family, which makes them a ‘must-stock’ item in the cereal category. It is this single-category-focus that the business believes has been instrumental in helping them both meet the need for quality whilst shaping every day value in the price-conscious American market. Malt-O-Meal was a fourth generation family-owned business focused solely on Breakfast cereals, which last year became part of the Post Group (the 2 nd biggest-selling cereal company in the USA). Sales and Marketing Director, Nick Thomas says “We’re over the moon to have signed this exclusive distribution agreement for MOM Brands and to be adding Marshmallow Mateys and the rest of the MOM range to our existing portfolio of best-selling US cereal brands.” MOM brands include the iconic Marshmallow Matey SKUs, plus US favourites S’mores. Empire Bespoke Foods is delighted to have signed an exclusive deal with US Cereal Company MOM Brands Co.Įffective July 2016, the deal gives Empire Bespoke Foods exclusivity on the UK & Europe import and distribution for products under the MOM (Malt-O-Meal) brand.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |